Apple is gearing up to host its second product event of the season, a month after introducing its new iPhone 15 lineup.
The event, which is online-only, will kick off on Monday at 8 p.m. EST / 5 p.m. PST, an unusually late start-time for Apple keynotes. Some analysts said the decision to hold an evening event may underline the fact that this likely won’t be one of Apple’s bigger announcements of the year.
The event’s tagline — “scary fast” — is an apparent nod to the likely unveiling of its next-generation silicon chip, M3, as well as the Halloween holiday Tuesday. The company is expected to show off new iMac computers boasting the new powerful chipset in a move that should also boost Mac sales. Mac sales have been down this year amid weaker demand, excess inventory and a worsening macroeconomic climate.
It’s also possible Apple may show off new accessories as the company moves to a USB-C universal charging system. At this point, there are no rumors of a new iPad launch.
Last month, Apple unveiled its iPhone 15 devices with a slimmer design, a more-advanced main camera system, a customizable Action button, and USB-C charging.
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