• Google just launched another artificial-intelligence model, named Gemma.
  • The company is on a tear, proving it can move fast when it needs to.
  • Even some Google staff are losing track of all the new models and names.

Google is on a heater.

The company just announced yet another new family of artificial-intelligence models named Gemma. These are smaller than Gemini, Google’s biggest model, but their technical data is publicly available, and researchers and developers can customize them.

In the past three months, Google has launched Gemini, killed Bard and renamed it Gemini, launched a better version named Gemini Advanced (not to be confused with Gemini Ultra, which is the name of the model), launched another improved version named Gemini 1.5, launched Gemini for Workspace, and given employees access to an internal version of Gemini trained on Google data, named Goose.

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Got all that? It’s OK if you’re struggling to keep up — even some Google employees are losing track of what’s what, as evidenced by the memes they’ve been cranking out in the company’s internal meme generator.

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