- Insider named its second annual list of up-and-coming advertising tech talent.
- The group represents a range of roles at adtech companies, publishers, retailers, and advertisers.
- They are helping the ad industry grab new opportunities, like retail media and streaming TV ads.
The uncertain economy has prompted many companies to cut back their marketing and ad spend, but there’s still demand for top talent who can solve some of the advertising industry’s toughest problems, and seize some of its newest opportunities.
Adtech companies are jockeying against each other to capture market share in streaming TV advertising, servicing the needs of content owners like Netflix, Warner Bros. Discovery, Disney, and NBCU. They’re also trying to strike gold in retail media, a relatively new category that could represent a $26 billion market for adtech companies, according to Morgan Stanley.
But in order to have a chance at winning out, adtech firms need talent who can build top-tier solutions. The early- and mid-career professionals on this list are spearheading some of these big initiatives.
The list is based on peer nominations, products, and campaigns they have worked on, their influence at their companies, and their potential to be industry leaders. We considered nearly 90 people from adtech companies, publishers, and advertisers.
Here are the 27 rising stars of adtech, listed alphabetically by last name.
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